Behavioural Financial Planning
satisfaction. When it comes to making decisions about the market, there are rational and irrational ways that investors may react. Traditional financial thinking holds that all investors have perfect self-control and are never confused or emotional when processing information. Of course, human beings don’t worth that way. Emotions may have a large impact on investor decisions, and investors are often influenced by their own biases and may suffer from the limits to their self-control, leading to the wrong decisions based on all these factors.
Behavioral finance is a study of the ways investors react, examining financial as a social science that includes psychology and sociology. As Behavioral Financial Advisor (BFA), Wall Street Alliance Group integrates the traditional financial theory along with the social science with the goal of helping clients improve their decision-making behaviors and emotional competency as it relates to their own personal finance.
Through the study and understanding of the key concepts of behavioral finance, we are certified to educate our clients and make them aware of behavioral finance to help them check their perceptions against facts and prepare them to make better decisions. We are not only continuing out own education, but we are actively invested in helping our clients become more financially knowledgeable and capable as well.
